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In the digital world, engagement and e-commerce are becoming increasingly intertwined. Nowhere more so than in China, says Peter Petermann, CSO, MediaCom China.
Build relevance with a special event or a seasonal date.
Work with key opinion leaders to launch and showcase the products.
Whichever e-commerce platform you are working with, make sure you get access to all of its data.
Don’t forget data.
Ensure your content can be shared easily.
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